Voice Broadcasting

Voice broadcasting is a mass communication technique which broadcasts telephone messages to hundreds or thousands of call recipients at once. This technology has both commercial and community applications. Voice broadcast users can contact targets (whether they be members, subscribers, constituents, employees, or customers) almost immediately.

Voice Broadcasting

Voice Broadcasting Software

Voice broadcasting software will call a list of contacts and play your message when the person answers the phone. You can choose to broadcast a different message when an answering machine answers the phone. Having the ability to reach many people at once by leaving an instant, automated voice message has become a favorite among prospectors, local businesses, and real estate agents. This kind of voice broadcast marketing allows the salesperson to reach many people at the same time which is humanly impossible to do on your own.

Use voice broadcasting to drive new business. Upload a list of contacts and call them to offer a simple press-1 option. The contacts are then directly connected to your business. Schedule campaigns at the best times for your contacts, customize the number of calls made per second and much more.

Voice broadcasting is often seen as a marketing dinosaur from a long-gone era. It can be seen as intrusive and its negative association with robocalling has led some marketers to abandon this type of advertising. However, it is possible to include voice message broadcasting as a key part of your digital marketing strategy.

If it’s relevant, to the right audience, and at the right time, it can be beneficial for a variety of industries. It can be used for event promotion, lead nurturing, customer notifications, customer retention, or appointment reminders. Often, voice broadcasting messages are easier for customers to recognize and distinguish than sending them an email.

Benefits to Voice Message Broadcasting

here are a variety of benefits to voice broadcasting that make it a great tool for reaching out to your existing customers:

  • You don’t need any technical assistance or experience in IT. With easy to use software, you can record your message (or use text-to-speech functionality) and upload your phone list.
  • You can make a large number of calls at the same time
  • It can be easy to miss an email, but more difficult to miss a phone call or voice mail
  • You can get reporting and monitor your campaign success online

Voice broadcasting can be 25 times more effective than direct mail for generating leads. With just a quick message, you could see some great results when compared with other methods of marketing.

Best Practices for Voice Broadcasting

When it comes to voice broadcasting, there are a few things you can do to ensure you have the best results possible while maintaining a good client relationship:

  • Only contact those who opt-in to be contacted by phone
  • Don’t buy or rent phone number lists – you don’t know where these came from or if it’s legal!
  • Call at an appropriate time of day with a relevant message
  • Keep your message short, calm, and professional
  • Provide an easy option to unsubscribe from your phone list
  • Clearly identify yourself and your business at the beginning of the call
  • Test your call before you start the campaign to ensure it’s easy to understand and clear
  • Track your results to judge your ROI and conversion – if these are not good, tweak your campaign

Voice broadcasting, like email marketing, comes with regulations and laws that you must follow. Always make sure you’re up to date on international and local automation laws. Keep a Do Not Call list regularly updated and ensure you don’t contact someone who has requested not to be contacted. If you are beginning a voice broadcasting campaign internationally, it is recommended to get professional counsel to ensure that you are obeying all the necessary rules.


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