Data is only helpful if you’re putting it into action, of course.
With call tracking you can monitor which areas of your marketing. Digital and offline are performing well and which areas need improvement.
Here are the areas that call tracking works well for:
Alongside this data collation, you’ll be able to listen in on calls. Providing you with real insight into your company’s customer service. This will highlight improvements that your sales team can make when handling inbound calls.
Call tracking allows you to fill in the gaps of your lead generation. For most businesses, they’re goal conversion rate is generated by Google Analytics and this isn’t a fair comparison. If conversions are coming from telephone inquiries.
If you know where exactly conversions originated, you can accurately measure your ROI – and ultimately this is going to help streamline your budget.
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