Customer leads are important, and, if any part of your business model involves customer acquisition over the phone. Then you need to do more than just deploy ads with trackable numbers.
Customer leads are important, and, if any part of your business model involves customer acquisition over the phone. Then you need to do more than just deploy ads with trackable numbers. If you’re tracking every call equally, you won’t get a true understanding of how effective your campaigns are.
Not all prospective customers are equal. Only about 25% of leads are legitimate and can be qualified. Of those, roughly half of those leads aren’t immediately ready to make a purchase. With careful execution and a little strategy, you can deploy PPC call tracking in a way that best serves your target audience. While using the data to make operational improvements.
Here are some additional ideas you should consider when setting up PPC call tracking:
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