When it comes to picking a call tracking provider, there’s no shortage of vendors to choose from.
When it comes to picking a call tracking provider, there’s no shortage of vendors to choose from. It’s a bit like picking a coffee shop. Most stores have basic black coffee, lattes and cappuccinos. But there are other factors to consider when picking your favorite java stop: signature drinks, location, atmosphere, etc.
In the same way, most call tracking companies offer the basics, which include toll-free numbers, local numbers, inbound call tracking and various call routing options. The key to finding the provider that works for you is to make sure the vendor offers features that meet your company’s unique needs and preferences. Let’s look at a few of these features.
Good marketers know that targeting everyone reaches no one. If you’re using call tracking to improve your marketing efforts, look for features that help you improve your targeting:
With the rise of Big Data, you’re bombarded with enough data as it is. More data isn’t better unless you can use it to meet your objectives. Evaluate the types of metrics the call tracking vendor provides and make sure the call tracking dashboard can be customized to your preferences. Some of the reports you might look for include:
Are your sales reps calling customers back? Are your customer service agents providing the kind of service that represents your brand well? What are customers saying during phone conversations with your employees? Your call tracking service should empower you to confidently answer all these questions through call evaluation features like these:
Great Customer Service
“Easy to use, cost effective, great customer service… can’t beat it! I love it and my clients love it. NextRings is great! I recommend to everyone!.”
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