One of the most-used call tracking features is call recording, and for good reason: This allows you to record calls for future playback, and tag and sort your calls according to their contents.
Using call recording for business coaching.
One of the most-used call tracking features is call recording and for good reason. This allows you to record calls for future playback, and tag and sort your calls according to their contents.
This is a supremely useful feature for sales teams. It can help you zero in on your most valuable leads, and ensure you never miss out on a potential conversion. But call recording can also provide your agency with something that’s potentially even more valuable. A frontline view of how your client’s phone team is performing.
Advancing by data.
By playing back and reviewing recordings of a client’s inbound sales calls, your agency can be the first to know whether the client’s team is sticking to the script and performing well. Whether there are skill gaps that are causing prospects to drop out of the sales funnel. This, in turn, creates a prime opportunity for your agency to provide additional revenue-generating services to your client.
As an example, say your client offers home renovation services, primarily around kitchens and bathrooms. And by reviewing recordings of the client’s sales calls, you’re seeing that many leads are falling out of the sales funnel. Why? Because the client’s phone team isn’t properly trained to answer prospects’ questions about installing premium marble surfaces and countertops.
Information is power.
Armed with this information, you explain the situation to your client. And they concur wholeheartedly — so much so, they agree to your proposal to pay your agency an additional monthly fee to help train their phone team!
Now your agency isn’t just creating digital campaigns for the client. You’re also helping oversee their sales team, further integrating your agency into their essential day-to-day business. And making your work truly indispensable.
One example of the efficacy of this approach is the Atlanta-based digital marketing agency Cardinal. They have seen great success leveraging advanced call tracking features. All in order to both deepen their existing relationships with clients and forge new ones.
By making extensive use of the call recording feature. They’ve been able to address what is so often a blind spot in clients’ sales funnels — the over-the-phone experience. Cardinal now fully embraces their new role as business coaching experts. Which means they’re earning more for their services and retaining clients for longer. And those same clients are also seeing better results for their campaigns.
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