CRM Re-Targeting

CRM Re-targeting - Target your audience leveraging the data you already have on viewership and interactions with your site in order to increase engagement on Ads and increase sales.

CRM Re-Targeting


The main strength of a CRM: CRM Re-targeting

A CRM (Customer relationship management) is a software that collects and manages data associated with your business contacts. A CRM can be used for different purposes, such as managing the sales process, following up individual pipelines, giving a weighted sales projections.

A good CRM software will allow you to surface data on your audiences’ interests and behavior, which you can then leverage to create compelling Ads on Facebook. With website re-targeting, you miss important user data, that only a CRM can provide. CRM re-targeting provides data to bring your advertising to the next level.

Benefits of using CRM re-targeting for your business:

  • Better audiences on Social Media – The smallest (but still huge) benefit you will get by using CRM re-targeting, is the automatic exclusion of your edged custom audiences on Social media.
  • As soon as your customer base grows, you should exclude these customers when it comes to acquiring more clients with Social media Ads.
  • By doing this, you will avoid unwilling offers displayed to your customers. Your ads will perform better by excluding people who are probably not inclined to click your ad.
  • Interests segmentation – Another CRM re-targeting benefit is something that can have even a greater impact on your business. You may know that today’s best CRM on the market allows you to create automatic segments (named “Smart Lists”, for Hub-spot users).
    In other words, you can classify your subscribers and send them more specific offers via email, depending on how they react to your messages (which email they open, which links they click on, etc).
  • Though CRM tracking you can understand if your subscribers have an interest for a certain type of products, i.e. their preferences, simply depending on their interaction with the emails you sand, without necessarily having a blog that leaves cookies on their browsers.
  • By connecting your CRM to social media Ads, you can create more specific custom audiences to show the right offers for each segment of your list.
  • For example, if you have an e-commerce about sports shoes, and you know that some subscribers like soccer, through CRM re-targeting you can build a specific custom audience to use on social media for your best soccer shoe deal of the month.
    Facebook will keep improving performances by identifying people’s interests but still, Facebook will never have the information your CRM can provide about your leads and customers.
  • Behavioral Ads segmentation – The benefits I have just shown you represent a different way to advertise on Facebook, but the very significant and revolutionary characteristic of CRM re-targeting is the possibility to run a re-targeting campaign on Facebook based on the behavior of your leads and customers.
  • Even if you have a business in a niche market, people in your funnel probably have different personalities: they can be procrastinators, hesitant, sophisticated, etc.
  • There can be people on your list who buy your products at the first offer, and others who need more touches or tend to buy at discounts.
  • That information is crucial for your re-targeting campaigns, and a CRM gives you a detailed buyer persona that other platforms will never reveal. Unlike the classic online re-targeting strategy, CRM re-targeting allows you to be more persuasive, depending on the type of customer you are relating with.
  • Lookalike Optimization – If you want to reach new customers on social media, one of the most effective strategies consists of creating campaigns that promote your brand to a lookalike audience.
  • Lookalike audiences are groups of people which have similar interests, based on the data social media has. Social media, in fact, can create lookalike audiences from a customer file of your existing database that will automatically update every 3-7 days.

CRM re-targeting is a game-changing technique for your business, and in this article, we have analyzed the main benefits of developing a CRM re-targeting strategy for your business.

CRM re-targeting represents a huge opportunity to increase customer lifetime value by using the data you already have on your email marketing software.


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