As a small business owner, gathering offline data and analyzing it might not seem as essential to your marketing efforts as online analytics does. But in all actuality, if you’re receiving phone calls from customers then you’re already missing out on valuable leads by not tracking them.
Tracking calls gives you invaluable insight into how prospective customers interact with your business offline. It gives you information about the sources of the incoming calls, where they were placed from, when they were made and much more.
Small businesses need measurable marketing campaigns to help them gauge what works and what doesn’t. And one way to analyze your offline marketing campaigns is through call tracking.
At the bare minimum, call tracking allows users to assign different phone numbers to different online and offline marketing campaigns. When a prospect calls on one of these numbers, their call is forwarded to your main business phone number and they are connected with a customer sales representative.
Having different numbers appear on different campaigns makes it possible for business owners to determine which marketing strategy was most effective in terms of generating phone traffic. In addition to this, phone call tracking enables you to track some valuable metrics such as:
Simply put, call tracking can give you a clear-cut assessment of how customers interact with your business offline and how effective your marketing campaigns truly are.
Nextrings is a powerful call tracking service that focuses on helping you track your customers’ journeys across online and offline channels. It features keyword-level attribution and mobile click-to-call tracking allowing you to measure phone calls placed from mobile devices.
The standout feature on offer with CallTrackingMetrics is its built-in text messaging functionality that allows users to manage their contacts and text campaigns. Additionally, the service comes with its own call management system that gives you call tracking and call center software in a single platform.
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