Businesses today focus on reaching users across multiple sources (channels) such as television, smartphones, internet, print ads, digital ads, podcasts, videos and more. Customer interactions with each of these channels can now be attributed to their sources, tracked across time and analyzed to better understand customer behavior.
The wisdom you collect from multi channel attribution data will help influence important decisions within your marketing efforts. Knowing each channel that leads visited before converting paints a picture of which efforts are working and which efforts need some attention. Here are a few of the ways you can use the data collected from attribution tracking:
Nextrings Source IQ provides deep, real-time analytics on calls and conversations from every marketing source to every location, call center, and agent. Businesses use Source IQ to understand how their marketing drives calls and customers and make smarter optimizations to drive revenue. For many businesses, a phone conversation is the best way to acquire customers. To optimize marketing to generate more calls at a lower cost, the world’s top brands and agencies use Nextrings.
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